amy gish

FRACTIONAL CMO • BRAND PERFORMANCE CONSULTANT • FOUNDER, BETTER BRAND ANALYTICS

making brands more valuable - by connecting

creativity to measurable performance.

about

I empower CMOs to prove and grow the value of marketing. By bridging creative brand building with data-driven performance, I design systems that turn marketing into CFO-ready business cases — connecting brand activity directly to revenue, efficiency, and measurable growth.

Over 20 years at Huge, AKQA, and now consulting, I've partnered with Fortune 500s and start-ups alike to translate brand investment into models, dashboards, and stories that resonate in the boardroom. As founder of Better Brand Analytics, I've built SaaS tools that give brand leaders the same ROI clarity as their performance counterparts.

My career has spanned LatAm, Asia, EMEA, and the US, giving me a global perspective on brand transformation. Recognized with One Show and Digital Media Asia awards, and holding an MSc from the London School of Economics, I combine strategic creativity with operational rigor to help brands defend budgets, secure resources, and drive growth.

press

LaunchPad Lufthansa's first global influencer program in China, featured in The Economist's coverage of social media's impact on travel and tourism.

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Creating the world's first blockchain-based newsroom for Verizon, revolutionizing content verification and distribution in digital media.

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services

Fractional Marketing Leadership

Executive-level clarity and momentum for your marketing org — without the full-time headcount. I step in as interim or project-based CMO to reset strategy, optimize investment, and align teams.

Brand Performance Strategy

I design frameworks and forecasts that connect brand activity to business outcomes. From ROI measurement to portfolio optimization, I help leaders defend budgets and make the business case for brand.

Analytics & Reporting Systems

Custom dashboards and reporting ecosystems that give CMOs and CFOs a unified, real-time view of marketing impact. My SaaS venture, Better Brand Analytics, is pioneering tools built specifically for brand marketers.

what my clients say

"Amy helped me restructure the marketing of our brand to senior leadership, which helped me advocate for more budget and resources to maximize the impact of our brand."

— Mara Lecocq, Head of Brand, Glassdoor