Senior Marketing Strategy
when your marketing hits a pivotal point, i help you break through
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about
For 20 years I was the person at the table who made things happen.
At AKQA and Huge — two of the world's leading digital agencies — I ran accounts for Nike, Starbucks, Verizon, Ulta, Amex, and Chase. I learned every discipline from the inside: strategy, analytics, UX, creative, product, performance, brand. Not because I had to know everything — but because getting great work across the finish line requires understanding all of it.
I started consulting because I wanted to bring that directly to companies, not on behalf of an agency.
The pattern I kept seeing: a marketing team that's good at execution but missing the system. A director who's been handed a bigger scope than they were hired for. A founder who built a team but doesn't know what 'good' looks like yet. These are the moments I'm built for.
I come in, figure out what's broken, build the strategy and structure to fix it, and leave your team with the framework to run it themselves. That's CMO-in-a-Box. That's what I do.
It's the same problem that led me to found Better Brand Analytics — a platform that gives brand marketers the measurement tools they've always needed and never had.
press
LaunchPad Lufthansa's first global influencer program in China, featured in The Economist's coverage of social media's impact on travel and tourism.
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Creating the world's first blockchain-based newsroom for Verizon, revolutionizing content verification and distribution in digital media.
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Marketing system design
For companies where marketing is working but not working together. I audit the full function — strategy, channels, measurement, team structure — and build the operating system to make it coherent, accountable, and scalable.
Fractional marketing leadership
When you need senior strategic thinking without a full-time hire. I step in as an embedded partner to your leadership team — setting direction, building the plan, and making sure it gets executed.
Brand performance & measurement
For marketing leaders who need to defend brand investment in a finance-first room. I build the frameworks, dashboards, and narratives that connect brand activity to business outcomes — in language CFOs can act on. Informed by the methodology behind Better Brand Analytics.
what my clients say
"Amy has become an invaluable strategic partner to me and our Marketing leadership team. She brings a unique ‘Biz Ops for Marketing’ lens, quickly diagnosing complex problems and turning them into clear, data driven points of view and actionable roadmaps, grounded in deep expertise and industry context. She has also been instrumental in elevating Marketing's visibility and demonstrating our impact across the organization, from building our measurement and reporting system to now transforming it into a more automated, on demand capability.
What sets Amy apart is the combination of strategic thinking, analytical rigor, and operational excellence she brings to everything she takes on. She is incredibly tech forward and has been a key partner in helping us embrace AI and rethink how our Marketing organization operates. She doesn't just advise. She helps transform the business."
— Teresa Almaraz, Head of Marketing Channels, Indeed/Glassdoor
"Amy helped me restructure the marketing of our brand to senior leadership, which helped me advocate for more budget and resources to maximize the impact of our brand."
— Mara Lecocq, Head of Brand, Glassdoor
trusted by leading brands
If your marketing is at an inflection point, let's talk.
A 30-minute conversation is enough to know whether this is the right fit. No pitch, no deck — just a straight conversation about where you are and what you need.
Schedule a call