The system I build with every client.
CMO-in-a-Box is the diagnostic, strategy, and operating framework I've developed across 20 years and dozens of engagements. It's not a course. It's not a template pack. It's the actual methodology — now available as a structured engagement.
Most marketing teams don't have a talent problem. They have a system problem.
The channels are running. The campaigns are launching. But there's no coherent strategy underneath. No clear KPI hierarchy. No way to explain to the CFO why the budget is allocated the way it is. No roadmap for what to build next.
That's not a performance marketing problem. It's a marketing leadership problem. And it's almost always fixable.
Three Stages
A proven framework that builds clarity and accountability step by step.
Stage 1
The Audit
We start by figuring out what's actually happening. A comprehensive review of your marketing strategy, channels, measurement, and team structure — with a clear gap analysis and a set of quick-win recommendations you can act on immediately.
Best for: Startups and new marketing leaders who need fast clarity and a structured foundation.
Stage 2
The System
Everything in Stage 1, plus the operating infrastructure. Custom OKR framework. KPI hierarchy. Executive-ready reporting. Dashboard design. Team training to make sure it gets used — not just delivered.
Best for: Teams ready to connect marketing activity to business outcomes and defend spend at the executive level.
Stage 3
The Handoff
The complete engagement. Strategy, system, and the roadmap to run it without me. Channel-specific plans, scenario modelling, business cases for new hires and investments, a full-year marketing calendar, and ongoing advisory. I leave you with everything your team needs to operate independently.
Best for: Growth-stage companies that need executive-level marketing thinking without the full-time overhead — and want to build the internal capability to sustain it.
Why Amy
I've spent 20 years inside some of the best digital agencies in the world — AKQA and Huge — running accounts for Nike, Starbucks, Verizon, and Ulta. I've worked in China, across LatAm, EMEA, and the US. I hold an MSc from the London School of Economics.
What that experience gave me isn't a specialization — it's a systems view. I understand how the pieces of a marketing function fit together because I've had to make them fit together, across disciplines, across cultures, across company types.
I come in, diagnose what's broken, build what's missing, and hand it off. That's the job.
The same measurement frameworks I build with consulting clients are the foundation of Better Brand Analytics — the platform I founded to make measurement accessible to every marketing team, not just the ones who can afford a consultant.
If your marketing is at an inflection point, let's talk.
A 30-minute conversation is enough to know whether this is the right fit. No pitch, no deck — just a straight conversation about where you are and what you need.