The ROI framework every CFO wish their CMO had
CMO-in-a-Box gives you a clear, finance-friendly system to prove marketing ROI, align your team, and make smarter investment decisions.
The $350B Problem Nobody's Solving
of CMOs can't calculate ROI of their brand efforts
global brand marketing spend with limited measurement
Source: Uptempo survey of 250 U.S. CMOs, 2022
You don't need more "data." You need a system that translates marketing into ROI.
Most CEOs and CFOs see marketing as a black box where reports are fuzzy, metrics don't tie to the P&L, and decisions are made on gut feel, not numbers.
The Solution: CMO-in-a-Box
A proven, three-stage framework that builds clarity and accountability step by step.
Stage 1
Audit & Playbook
- Comprehensive audit of current marketing strategy, performance, and operations
- Gap analysis to identify inefficiencies and missed opportunities
- Access to proprietary CMO playbook and templates
- Quick-win recommendations for immediate impact
Best for: Startups or new CMOs needing fast clarity and a structured foundation for growth.
Stage 2
Performance System & Acceleration
Everything in Stage 1, plus:
- Custom OKR tracking system with benchmarks based on audit findings
- Executive-ready reporting template
- Consulting with your analyst/data team on dashboard evolution (custom build priced separately)
- Team training to operationalize reporting and process adoption
Best for: Teams ready to align marketing with finance and prove ROI at scale.
Stage 3
Full Power of CMO in a Box
Everything in Stage 2, plus:
- Channel-specific strategy and recommendations
- Scenario planning for revenue, spend, ROI, and operations
- Business cases for new hires and strategic investments
- Full-year marketing roadmap and calendar
- Ongoing executive advisory calls
- Benchmarking insights vs. industry peers
Best for: Growth-stage companies needing executive-level marketing strategy without full-time CMO overhead.
Upgrade Path
Not sure where to start? Begin with Stage 1.
If you upgrade within 60 days, I'll credit $1,000 of your Stage 1 fee toward your next package.
Why Work With Me
20+ years leading global digital strategy & analytics (APAC, EMEA, LatAm, U.S.)
Led award-winning digital programs (One Show, Digital Media Asia)
MSc from the London School of Economics — bringing a business lens to data & analytics
Delivers business results — doubled organic/social growth and lowered acquisition costs for Fortune 100 and startup brands
Ready to make your marketing accountable?
Book a 30-minute intro call to see if CMO-in-a-Box is right for your team.